Beyonce launches a line of Temporary Tattoos

November 17, 2010 2 comments

Beyoncé & Deréon’s Temporary Tattoos

I know what you’re thinking… Beyonce is creating her own line of temporary tattoos? She did and they are very popular.

Starting November 1st, Beyoncé and Japanese makeup brand Temptu have partnered with Deréon to create a range of temporary tattoos.  Some of the available temporary tattoo designs will include Deréon’s signature fleur icon, spiders, bolts and chains and jeweled baubles designs, to mimic the theme and feel of the overall fall collection.

The tattoos will be available in two different packages including a basic and a deluxe edition. Both options will consist of eight temporary tattoo transfer sheets (2 sheets each of the 4 designs); 10 tattoo application pads and one of three kit designs, each featuring a different fall and winter Deréon ad campaign image of Beyoncé, all for $16. However, if you opt to spend the asking price of $34, the deluxe edition will also include a signed photo of Beyoncé and a chance to win a trip to New York for a photo shoot.

The temporary tattoo technology has improved greatly;  and in either choice, all of the tattoos are waterproof and designed to last for two to five days. They come in a variety of design and sizes,  as small as coin to as large as the full body design on the right

They are slated for a retail arrival in November and will be available at Sephora stores in the U.S. and Canada, Sephora Online, and at both Deréon and Temptu’s websites.

If you want to learn more about temporary tattoos, please feel free to contact us and request samples via our Fan Page.


A Pharmaceutical Green Initiative

September 28, 2010 Leave a comment

Green alternative

One of our Pharmaceutical companies came to us seeking assistance with their new “Green Initiative.”  They normally print thousands of brochures, pamphlets and flyers for the trade shows they regularly attend.  The goal was to reduce their environmental impact with regards to printed materials.  At first, this wasn’t something I was overly excited to assist them with.  Primarily because we would lose a huge chunk of the printing services we provide them. Don’t get me wrong, all the printed material we provide this customer with, is 100% recycled.  In essence they already have begun the transition to Green, just not to the level they are seeking.

After further consideration it dawned on me.  If I was helping them with their efforts towards environmental conservation.  In part, we would be contributing as well.  At the end of the day, it now became our initiative to provide a solution which would meet their requirements.

Over the years we’ve offered this company alternative mediums for marketing their catalog of products other than print:  USB drives and min CD’s, Web Keys, Hot Buttons, etc.  These products work well but are costly and don’t provide the ability to demonstrate graphically, as would a printed piece.

The solution is to integrate the two.  We found and presented the “Web Key Brochure.”  This product allows a company to market their products and/or services graphically. Utilizing a standard brochure package with a detachable web key.  This, USB type, device takes the user of this key to the company’s website.  Where they can view e-catalogs or promotional incentives from the trade show; and all the digital versions of sales materials available (instead of print).

We have a very happy customer making a difference for the good of the environment.  It’s a nice feeling to have contributed to their “Green Initiative.”


A Worldwide Phenomenon

August 9, 2010 Leave a comment

Wondering what that is those kids are wearing around their wrists?

We’ve turned this worldwide phenomenon into the hottest value-priced promotional product on the market! Kids of all ages love to wear’em and trade’em!

Our Squiggles are available in seven themes and come packaged in a random assortment of 6 rubber bands in a polypack with a full-color advertiser card. (Note: You cannot specify the assortment but, don’t worry, everyone will love them anyway!)

Available themes:

Dinosaurs                    Sea creatures                    Insects                         Fruit

Music                           Transportation                   Dental                           Animals

Need custom shapes? Just ask for a quote!

Choose from popular shapes or make your own

HOT Promotions | Instant Win Mystery Promotion

August 2, 2010 Leave a comment

Here is a great new marketing tool for your business or your clients. This mystery promotional card let’s everyone you give it to wins not matter what.  What they win is up to you or your customer. Excellent for trade shows, membership campaigns, loyalty rewards, foursquare rewards, mobile marketing, etc.[tweetmeme source=”javilabbe”

The New Smart-Garment | Hoodiebuddie

July 22, 2010 3 comments

[tweetmeme source=”javilabbe”

What can I say?  This is so new, that all we have to demonstrate at this time are artist’s renderings.

Now you can promote your brand in style.  The hoodiebuddie is a “smart-garment,” that integrates your iPod with your hoodie.  The integrated headphones are actually, the drawstrings on the hoodie.  There is an inside pocket where you can safely store your iPod and connect to the drawstrings.

Personally, I think this is going to be huge.  The hoodiebuddie, fulfills all the requirements I look for in promotional items.  It’s something new, fun, cool, techy and it’s functional.

Oh yeah, it’s MACHINE WASHABLE!  I know… right?  That’s amazing.

Let me know what you think.

Mobile Loyalty Rewards Program | Earns Points

July 22, 2010 Leave a comment

InterContinental Hotels Group rolls out Android-based rewards

[tweetmeme source=”javilabbe”
InterContinental Hotels Group is using an Android application to reward loyal customers with points for future deals.

The Priority Club Rewards application contains booking and reservation management features for Priority Club Rewards members. The application is also available for iPhone users.

“As an early entrant into mobile travel, IHG has always aimed to provide solutions to improve the guest experience – whether it be searching, booking, arrival planning or staying in one of our properties,” said Bill Keen, director of product management-branded Web and mobile solutions at IHG, Atlanta.

“Mobile as a channel allows us to stay engaged with customers throughout the entire guest experience as it is always on and always tethered,” he said. “We are pursuing solutions that are device and platform appropriate and provide guest convenience – inclusive of regional and local languages – in the core markets we serve.”

IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 650,000 guest rooms in 100 countries around the world.

Book me
Using the application, consumers can check rates and view or cancel reservations for all seven of IHG’s brands including, InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.

Loyalty members can find and book a room, view photos and amenities for each hotel, click-to-call the front desk for each hotel and use Priority Club Rewards account information to facilitate bookings.

In addition, consumers can view Priority Club Rewards member details, including the number, level and points balance.

Members can manage their account profile, redeem points for Priority Club Reward Nights, use Corporate IDs to get corporate rates and view special offers.

“Our Android and iPhone applications are targeted at our most loyal customers whose expectations are convenient service and recognition of their loyalty,” Mr. Keen said. “Also, because our target market indexes towards busy business professionals, we wanted to make sure we used functionality inherent in the devices such location aware search, voice search and map integration.

“We have a multichannel marketing plan aimed a driving awareness but also inclusive of promotional incentive aimed at driving consumer usage,” he said. “We are merchandising across all of our electronic channels via landing pages that make consumers aware of our mobile options whether they be mobile applications for the iPhone and Droid or our multilingual mobile Web sites.

“We will also be sending emails and continue efforts in both mobile search and mobile display advertising.

Mobile priority
IHG is offering 1,000 Priority Club Rewards bonus points to members for each qualifying stay up to Sept. 30.

There is also an enhanced version of the iPhone application that includes two new features that let consumers use corporate IDs to get corporate rates and to redeem Priority Club Reward Nights.

“We currently support multiple device and platform types through our mobile Web and downloads – regardless of feature phone or smartphone, we have an option available,” Mr. Keen said.  “Also, as a global company we are looking at solutions to support solutions in key international markets such as Japan, China, Britain and Germany.

“We are currently working on several initiatives that extend into new markets and new mediums,” he said. “We will be extending our mobile Web language support beyond our currently available languages of English, Spanish, German, Chinese and Japanese.

“We will be enhancing our downloadable apps to include branded versions as well as translated versions.”

By Rimma Kats

T-Shirt Buyers BEWARE! The Cost of Cotton Through The Roof.

July 19, 2010 Leave a comment

Cotton Fields

I was reading blogs, posts and other information when I ran across this from ASICentral.  The numbers are alarming, so if you are in the business of T-shirts, please take note!  Prices will have doubled from last year by Fall of this year.

This isn’t a sales tactic or some sort of guerrilla marketing campaign.  These are the facts!

Cotton Costs Increase Rapidly

According to the National Council of Cotton, world cotton prices are now about 50% more than last year at this time – from about 60 cents per pound to 90 cents per pound – and will likely increase further in the coming months. With T-shirts the top-selling item in the ad specialty industry, suppliers, already feeling the pressure of the increase, are advising distributors to prepare for costs on apparel to climb in the next few months.

“By late summer and early fall distributors will start to see across-the-board price increases,” says Anthony Corsano, CEO and president of Anvil Knitwear (asi/36350), though he could not say exactly how much costs would increase by. Corsano suggests that distributors order supplies for orders as soon as they can to lock in lower prices where possible.

Gary Adams, vice president of economics and policy analysis for the National Council of Cotton, agrees, saying that distributors, “have to anticipate what their needs are going to be as much as possible so they’re not caught short or unaware.” Adams says that not only has the price gone up, but as corn and soybeans have become more profitable crops to produce, and regions like India have curbed their exports, the supply of available cotton has gone down. “We are seeing those higher prices moving up the textile processing chain – yarn prices are higher than they were a year ago, and eventually that’s going to make its way up to the retail level.”

Echoing this sentiment, Garry Hurvitz, president and CEO of Counselor Top 40 supplier Ash City (asi/37127), recently sent a letter to customers outlining the current apparel pricing environment and specifically pinpointing cotton as a raw material cost that was increasing. In the letter, Hurvitz wrote, “Specifically impacting our cotton based apparel is the worldwide shortage of this product and with yarns being more difficult to obtain, we are seeing production delays and material cost increases everywhere.”

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