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A Pharmaceutical Green Initiative

September 28, 2010 Leave a comment

Green alternative

One of our Pharmaceutical companies came to us seeking assistance with their new “Green Initiative.”  They normally print thousands of brochures, pamphlets and flyers for the trade shows they regularly attend.  The goal was to reduce their environmental impact with regards to printed materials.  At first, this wasn’t something I was overly excited to assist them with.  Primarily because we would lose a huge chunk of the printing services we provide them. Don’t get me wrong, all the printed material we provide this customer with, is 100% recycled.  In essence they already have begun the transition to Green, just not to the level they are seeking.

After further consideration it dawned on me.  If I was helping them with their efforts towards environmental conservation.  In part, we would be contributing as well.  At the end of the day, it now became our initiative to provide a solution which would meet their requirements.

Over the years we’ve offered this company alternative mediums for marketing their catalog of products other than print:  USB drives and min CD’s, Web Keys, Hot Buttons, etc.  These products work well but are costly and don’t provide the ability to demonstrate graphically, as would a printed piece.

The solution is to integrate the two.  We found and presented the “Web Key Brochure.”  This product allows a company to market their products and/or services graphically. Utilizing a standard brochure package with a detachable web key.  This, USB type, device takes the user of this key to the company’s website.  Where they can view e-catalogs or promotional incentives from the trade show; and all the digital versions of sales materials available (instead of print).

We have a very happy customer making a difference for the good of the environment.  It’s a nice feeling to have contributed to their “Green Initiative.”

 

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The New Smart-Garment | Hoodiebuddie

July 22, 2010 3 comments

[tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5D

What can I say?  This is so new, that all we have to demonstrate at this time are artist’s renderings.

Now you can promote your brand in style.  The hoodiebuddie is a “smart-garment,” that integrates your iPod with your hoodie.  The integrated headphones are actually, the drawstrings on the hoodie.  There is an inside pocket where you can safely store your iPod and connect to the drawstrings.

Personally, I think this is going to be huge.  The hoodiebuddie, fulfills all the requirements I look for in promotional items.  It’s something new, fun, cool, techy and it’s functional.

Oh yeah, it’s MACHINE WASHABLE!  I know… right?  That’s amazing.

Let me know what you think.

Promotional Marketing | Smart Phone Charger USB Hub

June 10, 2010 Leave a comment

[tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5DEnjoy the convenience of a USB hub while charging your mobile phone at the same time on any computer. Introducing the Cell Port! This uniquely designed computer accessory features a 4 port USB 2.0 hub with included USB cable for connecting extra peripherals with ease. Especially useful is the non-slip mat which securely holds your phone in place-even larger models! The Cell Port comes packaged in a white gift box. (AC adapter not included) Laser engraved. This item is RoHS compliant!

Promotional Marketing | Give Them Something Useful

May 24, 2010 Leave a comment

Last week we had an inquiry from one of our customers to recommend a unique way for them make a presentation, of their new software program, to a group of C-level Executives, at a laser development company.  They’ve done the mini-cds, the power point presentation and the bound printed piece.  Not that there’s anything wrong with those concepts. However, they wanted something “cutting edge” (no pun intended), at the same time leaving the attendees with something that would make a lasting impression.

We thought “why not include the information as part of the Laser Pointer.” That’s definitely something new, cutting edge and techy; and you can use to run presentations on it. As a bonus, there is more than enough space to archive supporting documents, that might not otherwise seem appropriate to bring all bound up in a printed presentation.

We all know about USB thumb drives, but did you know we have USB drives with a laser pointer?  Laser Pointers combined with a USB Drive.  We can pre-load the data that you wanted to attach…or an auto-run presentation.

USB Drive with built-in Laser

Description:

Silver with black rubberized trim hi-speed USB 2.0 flash drive.  Shapely flash drive has powerful laser pointer that’s great for presentations.  Ergonomic design with rubberized trim.  PC and Mac compatible

Size: 3 1/2″ x 1″ x 5/8″

Imprint Size: 3/8″ x 3/8″

Colors: Silver-Black

Material: Plastic

Production: 15 Business Days after art approval

Of course, we didn’t stop there. Our customers have come to rely on our ability to present them with creative, professional marketing solutions.  We pride ourselves on going the extra mile, when it comes to providing proven marketing solutions that meet or exceed our customer’s expectations.

Not only did we find them a better way of presenting their product, we also included a few others with more bells and whistles.  See below for a selection of “USB drive/laser pointer/executive pens.”

USB Drive Pen with built-in Laser

Description:

Hi speed USB 2.0 black ink pen drive with silver trim.  High quality pen with built-in flash memory.  Soft rubberized finish.  PC and Mac compatible.

Size: 5 3/4″

Imprint Size: Upper Barrel:  1 1/2″ x 3/8″ OR Lower Barrel:  1″ x 3/8″

Colors: Black (Standard) Custom Color add – $93.75:  Red, Blue, Orange, Green

Material: Plastic

Production: 15 Business Days after art approval

USB Drive Executive Pen with built-in Laser

Description:

This very well may be the ultimate in multifunction pens.  In addition to a twist action barrel ballpoint pen (black ink), it is a USB Drive, laser pointer and LED flashlight, all of this in an elegant pen!  How much cooler can you get?  The USB drive is hidden in the barrel.  It’s available in silver and black.

Size: 5 3/4“

Imprint Size: 1 3/16″ x 3/8″

Colors: Black, Silver

Material: Metal

Production: 15 Business Days after art approval

USB Drive Pen with built-in Laser and Gift Box

Description:

Hi speed USB 2.0 laser pen flash drive.  Executive pen with flash drive and laser pointer.  Black with chrome trim.  Built-in laser pointer is ideal for presentations.  Flash drive built into upper barrel.  PC and Mac compatible.

Size: 5 3/4″

Imprint Size: Upper Barrel:  3/4″ x 1/4″ OR Lower Barrel:  1 1/8″ x 1/4″

Colors: Black, Silver

Material: Metal

Production: 15 Business Days after art approval

Promotional items aren’t just pens, mugs and hats, that you slap a logo on. They are professional marketing tools businesses use to promote their brands. More importantly, these items should have an added value associated to them.  The recipient should relate your brand to the item every time they use it, look at it or even when they give it to someone else to use.  No one wants to do any of those things if they don’t appreciate the item or believe it holds any value.

Joomla Lovers May Have The Greatest iPhone App Ever

January 29, 2010 2 comments

For the first time in my geek life, I am seriously tempted to switch away from WordPress, all because of one iPhone app.

Joomla Admin Mobile, an iPhone application created by Covert Apps empowers users belonging to the Joomla faith to not only edit pages and articles, but also add multiple images to them without throwing all of the images at the bottom of the post (like WordPress 2) or near the top (like Squarespace).

Priced at $9.99, Joomla Admin Mobile (or JAM for short) sells at a much higher premium than other Joomla apps, although JAM does offer a few features lacking from its rivals.

What I Loved

Just like most of the other iPhone blogging apps, JAM allows Joomla users to upload images to their server.

However what separates JAM from rivals is not only can edit the image from within the app, without having to launch a photo editing program (like iRetouch) in order to touch up a picture.

Users can easily crop, adjust the image size or rotate pictures (in many fun and various forms) from within the app, saving times and energy when composing an article or section.

Another awesome feature that I love about JAM is the ability to edit user accounts directly from the app itself without having to power up the laptop.

Site admins can grant (or take away) access levels of registered users, change their passwords, email accounts or even screen names on a whim, and last (but not least) block users from logging in if they suspect an account has been compromised.

Admins can also email users registered upon the site from within the app, which is helpful if they suspect an account has been hacked (in which you can alert them of a new password).

Last but not least, JAM does support expandable post summaries, without having to hard code it in (which I have to do with my WordPress app).

What I disliked

Most of what I did not like about JAM had to do with the user interface which is quite ugly when compared to both the WordPress 2 and Squarespace iPhone apps.

When it comes to composing an article, I felt that there was too many “taps” compared to its rivals, which allow you to edit an article immediately instead of showing you a preview first.

Although I did love the basic photo editing features, I did wish the app came with a formating bar for HTML links, similar to what the LiveJournal.app has.

Also adding video support (perhaps via YouTube?) would be nice as well, as it could help JAM stand out from the crowd (as not many blogging apps have embraced video, despite the launch of the iPhone 3GS).

Conclusion

JAM is a powerful app for Joomla lovers, and perhaps one of the most powerful CMS/blogging apps that I have come across ever since WordPress and BlogPress entered Steve Jobs backyard.

JAM’s closest rival is BlogPress, although the latter does not upload images to your server but via third parties (Flickr and Picasa).

Despite being the only app to fully support Joomla, Covert Apps may want to adjust their pricing of JAM, as many users whine about apps being priced at $5, let alone $10 (mainly due to the global recession).

Overall Covert Apps is a “must have app” for Joomla lovers, and may help the Joomla community enter the blogging mainstream alongside of both Blogger and WordPress.

by Darnell Clayton on January 26th, 2010

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