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Will SMO Take Over SEO?

February 12, 2010 Leave a comment

Social networking websites will take over SEO.

Nowadays there is a speculation in the internet industry that SEO is going to be dead and social networking websites will take over SEO.

Since inbound links are the main criteria to generate traffic to any website, and social networking websites are providing enough backlinks to increase the visibility of the website and helps achieving positioning in top 10 search results, So it is a common belief among the top internet marketers also that SEO is going to be dead.

But there is a problem with this method of gaining backlinks, any person can open an account in social media websites without doing any real investment and then gets the authority to give feedback about any product/ service, whether he has much knowledge in that particular domain or not. Even sometimes it happens so that brand names of big companies are misused by various people through social networking websites. So if search engine will start giving much importance to these types of posts then it will surely affect their search result and in turn the user satisfaction. This would not be desirable by the major search engines as Google and Microsoft earn quite a lot from providing significant results from these search engines, so they need to keep their algorithm up-to-date in-order to deliver the best quality results. So as long as Google and Microsoft like big players are in business, SMO will not have much impact on the search results and SEO will remain in the internet industry.

85% of people still use search engine to satisfy their primary business or personal need. Now let us imagine a situation in which someone is using social media to promote his website without optimizing his website. Surely no one would like to believe on that as Social media is generally used to take second opinion about the product/service. So if your website is not optimized and you straightaway want to market it through social media then your efforts will go in vain.

With out SEO the internet will be full of spam. Can you imagine a situation in which search engine is replaced by some of the social networking website like twitter or facebook and people start getting the results on the bases of their total number of followers? So the brand which has the highest number of followers will get listed first in that social networking website. Then the whole creditability of search engine will be lost and people will have no faith in search engine. I think they will no longer use the search engines for any of their needs.

Social Media will surely affect Google’s real-time search results but high Page Rank websites will dominate the search results.

We need to understand that the role of SEO is not restricted only to provide quality backlinks but also

  • SEO is used to promote websites in such a way that they can be easily understood by search engines.
  • SEO helps increasing the visibility of the website for the defined keywords
  • SEO also helps your website to achieve higher rank in the search engine.

So according to my experience, SEO is not going to die any time in near future, but its going to further evolve and provide us better results. Do let me know about your viewpoints related to this topic.

Why Google Page Rank Is Now Irrelevant

January 30, 2010 Leave a comment

I personally, have not blogged about this topic before. However,  in October 2006  this was written The Importance of Google Page Rank  and in  November 2007  Why Did My Page Rank Decrease – FAQs was also written, but that was years ago, and things change online and in marketing, more often than that.

Google Page Rank is a number from 0 to 10 that Google assigns each page on the internet based on how “powerful” that page is in terms of the number and quality of links coming into the page. CNN is a Page Rank 10, my mom’s blog is a 1, this blog is a 6… you get the idea.  Because Google reveals this number in their browser toolbar, a number of SEO tools and toolbars started to use it as a relevant metric to evaluate the “Google Juice” of a given website or web page. All of this resulted in a near obsession among most SEO (ers) and many marketers on their own Page Rank.  People used to sell links, and charge more for links from a higher Page Rank site.  Google started not to like that people were focusing on this metric, and started to delay the data in the toolbar, meaning that there was a 6-9 month (or longer) delay between what Page Rank Google assigned to you and what the publicly available Page Rank was.  And there were rumors and suspicions that Google no longer used Page Rank and had moved to Trust Rank, which was not available publicly but was the new version of Page Rank.

Fast forward to today, and I think Google Page Rank is a completely irrelevant metric to track, and here are 5 reasons why.

Metrics are useless unless you can track them, and you can’t track Page Rank.  The best approximation of your Page Rank you can get is 6-9 months old, and even then you’re not sure it is correct.  If you cannot accurately and frequently get new data for a metric, it is pretty much useless.

Page Rank has nothing to do with SEO rankings or results.  I know of websites that have a Page Rank of 0, and yet they still get organic rankings and search traffic for competitive search terms.

Page Rank is not relevant for real time search and social media results.  Increasingly, social media conversations, real time news and status updates and other content are making their way into search results.  Even though the Page Rank for a tweet or status update is 0, they still show up in results.  Same thing for news releases and other content.

Page Rank is not a results metric.  Typically it is best to measure things that get you real results for your business (customers and revenue) or things that directly lead to those metrics (leads).  But Page Rank has nothing to do with any results – see the previous two reasons.

Even Google says Page Rank is not important. Google removed Page Rank from its webmaster tools because it is not important.  Google Employee (Webmaster Tools Analyst) Susan Moskwa saysWe’ve been telling people for a long time that they shouldn’t focus on Page Rank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.” And many other places Google tells you to not worry about Page Rank.

So, what should you do?  It’s simple… Don’t worry about Page Rank.  You should Get Found by creating great content, optimizing that content for search and promoting that content in social media and then convert these website visitors into leads and customers.  There’s a whole methodology for this stuff and even free training and certification available.

Search Engine Optimization Kit

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Posted by Mike Volpe on Wed, Jan 27, 2010 @ 07:30 AM

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