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Mobile Loyalty Rewards Program | Earns Points

July 22, 2010 Leave a comment

InterContinental Hotels Group rolls out Android-based rewards

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InterContinental Hotels Group is using an Android application to reward loyal customers with points for future deals.

The Priority Club Rewards application contains booking and reservation management features for Priority Club Rewards members. The application is also available for iPhone users.

“As an early entrant into mobile travel, IHG has always aimed to provide solutions to improve the guest experience – whether it be searching, booking, arrival planning or staying in one of our properties,” said Bill Keen, director of product management-branded Web and mobile solutions at IHG, Atlanta.

“Mobile as a channel allows us to stay engaged with customers throughout the entire guest experience as it is always on and always tethered,” he said. “We are pursuing solutions that are device and platform appropriate and provide guest convenience – inclusive of regional and local languages – in the core markets we serve.”

IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 650,000 guest rooms in 100 countries around the world.

Book me
Using the application, consumers can check rates and view or cancel reservations for all seven of IHG’s brands including, InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.

Loyalty members can find and book a room, view photos and amenities for each hotel, click-to-call the front desk for each hotel and use Priority Club Rewards account information to facilitate bookings.

In addition, consumers can view Priority Club Rewards member details, including the number, level and points balance.

Members can manage their account profile, redeem points for Priority Club Reward Nights, use Corporate IDs to get corporate rates and view special offers.

“Our Android and iPhone applications are targeted at our most loyal customers whose expectations are convenient service and recognition of their loyalty,” Mr. Keen said. “Also, because our target market indexes towards busy business professionals, we wanted to make sure we used functionality inherent in the devices such location aware search, voice search and map integration.

“We have a multichannel marketing plan aimed a driving awareness but also inclusive of promotional incentive aimed at driving consumer usage,” he said. “We are merchandising across all of our electronic channels via landing pages that make consumers aware of our mobile options whether they be mobile applications for the iPhone and Droid or our multilingual mobile Web sites.

“We will also be sending emails and continue efforts in both mobile search and mobile display advertising.

Mobile priority
IHG is offering 1,000 Priority Club Rewards bonus points to members for each qualifying stay up to Sept. 30.

There is also an enhanced version of the iPhone application that includes two new features that let consumers use corporate IDs to get corporate rates and to redeem Priority Club Reward Nights.

“We currently support multiple device and platform types through our mobile Web and downloads – regardless of feature phone or smartphone, we have an option available,” Mr. Keen said.  “Also, as a global company we are looking at solutions to support solutions in key international markets such as Japan, China, Britain and Germany.

“We are currently working on several initiatives that extend into new markets and new mediums,” he said. “We will be extending our mobile Web language support beyond our currently available languages of English, Spanish, German, Chinese and Japanese.

“We will be enhancing our downloadable apps to include branded versions as well as translated versions.”

By Rimma Kats

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Mobile Marketing | Carl’s Jr 39% Redemption Rate

June 10, 2010 Leave a comment

Carl’s Jr. rewards program touts redemption rates of up to 39 percent[tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5D

carlsjuniorCarl’s Jr. Oklahoma stores have launched a mobile rewards program that integrates with the charbroiled burger chain’s existing marketing and advertising initiatives.

Tetherball is powering the mobile loyalty and rewards program. Carl’s Jr. claims that mobile lets it reach a broad range of customers well beyond its traditional loyal base of core customers.

“Mobile marketing is gaining momentum,” said Scott Yancey, founder/CEO of Tetherball, Carmel, IN. “We are measuring redemption rates and the program is delivering high redemption rates.

“Customer acceptance of the program seems high,” he said.

The Carl’s Jr. mobile rewards program is up and running in 37 Oklahoma locations and two Northern Texas locations.

So far the program has seen redemption rates as high as 39 percent.

Customers opting into the program receive, on average, one text coupon offer per week.

Tracking the mobile program success is simple.

Text offers include special promotional codes within the message that allow stores to keep track of redemptions via their point-of-sale systems.

“The strategy of the mobile rewards program is to encourage existing customers to visit more frequently and promote key products,” Mr. Yancey said.

Because most people today – both young and old – are using their mobile phones for just about everything, mobile seemed like the best way for Carl’s Jr. to reach out to new demographics.

Mr. Yancey said that mobile is the very best way to deliver messages to consumers and has a very high read rate.

Tetherball has experience in providing the fast-food industry with mobile services to acquire and reward customers. It has worked with Dairy Queen for mobile loyalty as well.

The company is providing Carl’s Jr. with a full-service approach. It is supplying the mobile connectivity and managing the technical aspects of the program.

Additionally, Tetherball is assisting in the marketing and implementation.

“We have the entire marketing area involved (the whole state participating) and the crew members engaged,” Mr. Yancey said. “The pacing of our messages seems to be accurate with what members are looking for.”

May 25, 2010 – By Giselle Tsirulnik

Get Connected with Mobile Marketing

May 5, 2010 2 comments

Proforma Mobile Marketing

97% of all text messages are read within 4 minutes! Mobile marketing is here to stay. If you’re not using it to market your business it’s only a matter of time before your competitors do. The opportunity to capture and build your target market is NOW.

The use of mobile phones has reached unprecedented numbers – by the end of 2009, roughly 4.6 BILLION people across the globe had a mobile phone, twice the number of those using the Internet. 4.2 BILLION text messages are sent daily in the US alone! Mobile marketing has made it possible to reach these on-the-go consumers – anytime and anywhere. Capitalizing on this opportunity has never before been so affordable. Proforma PPG Mobile Marketing provides large and small companies with a one stop shop for mobile marketing. Our experience, technical capabilities, infrastructure and superior customer service provides companies with turn-key solutions that are easy to incorporate into any marketing campaign.

How Does It Work?

Mobile marketing is very simple. Your targeted market (Customers, prospects, employees, students, members etc.) see your advertisement inviting them to text a word (keyword) to a five or six digit number (short code) to receive specific information such as product updates, news and/or coupons, discounts and other special offers. When they do this, they receive a confirmation text sent back to their cell phone letting them know that they have been registered.

As individuals register for your promotions, your company is building a database. From this point you can send alerts or text “call to actions” to their cell phones eliciting them to respond thus driving business and/or activity to your organization or company.

Building an Effective Mobile Marketing Campaign

Mobile marketing with is a great way to stay connected with your target audience.

  • Strengthen your customer connection: With every text communication, your top objective should be to get closer to your customers and for your customers to get closer to you.
  • Offer value: By offering consumers discounts and offers that are only available through your text marketing program you instantly build value intoyour messages.
  • Alternate your messages: By sending different messages with new promotions/offers on a consistent basis, recipients will be more likely to read future messages.
  • Trade value for information: You can collect more data about your target market by asking them to reply with information about themselves in exchange for the next offer. Perfect for conducting surveys or collecting information such as email addresses or demographic information.
A few examples:

  • Text a keyword to a short code to receive instant coupons WHILE at the store or restaurant
  • Alerts about sale events, web specials, and other time sensitive product information
  • Inform participants at an event about scheduled functions or changes in schedules
  • Survey customers/employees about upcoming events or policies
  • Remind customers/patients about upcoming appointments to reduce costly no-shows
  • Alert waiting patrons/patients that it is their turn to be served. Perfect for hospitals/restaurants
  • Give your target audience access to additional information when printing space is limited.

Graphic Communications

April 15, 2010 Leave a comment


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As a full-service solutions provider, Proforma PPG has assembled a complete offering of products and services to handle all of your graphic communications needs. We’ve been the One Source…with Infinite Resources for all our clients’ promotional products, printing services, business documents, marketing (mobile, online, direct) and eCommerce solutions. With our vast experience, Proforma PPG applies creativity and innovation to all of your business challenges.

We are also a proud partner of “award winning” Panoptic Studios, a nationally recognized multi-media production company. Our online and multi-media services are uniquely focused on integrating strategy, motion and design to help companies communicate with customers, prospects, employees and shareholders through powerful video production.

When you partner with Proforma, you connect to the power of a large North American organization with the responsive service of a local business.

Please visit our Proforma website for Our E Commerce Solutions.

Proforma is proud to partner with Panoptic Studios, a nationally-recognized multimedia production company to create award-winning media for some of the biggest names in business and industry.  Connect here: Proforma Mulitmedia Services.

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