Here is a great new marketing tool for your business or your clients. This mystery promotional card let’s everyone you give it to wins not matter what. What they win is up to you or your customer. Excellent for trade shows, membership campaigns, loyalty rewards, foursquare rewards, mobile marketing, etc.[tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5D
[tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5D
What can I say? This is so new, that all we have to demonstrate at this time are artist’s renderings.
Now you can promote your brand in style. The hoodiebuddie is a “smart-garment,” that integrates your iPod with your hoodie. The integrated headphones are actually, the drawstrings on the hoodie. There is an inside pocket where you can safely store your iPod and connect to the drawstrings.
Personally, I think this is going to be huge. The hoodiebuddie, fulfills all the requirements I look for in promotional items. It’s something new, fun, cool, techy and it’s functional.
Oh yeah, it’s MACHINE WASHABLE! I know… right? That’s amazing.
Let me know what you think.
I was reading blogs, posts and other information when I ran across this from ASICentral. The numbers are alarming, so if you are in the business of T-shirts, please take note! Prices will have doubled from last year by Fall of this year.
This isn’t a sales tactic or some sort of guerrilla marketing campaign. These are the facts!
Cotton Costs Increase Rapidly
According to the National Council of Cotton, world cotton prices are now about 50% more than last year at this time – from about 60 cents per pound to 90 cents per pound – and will likely increase further in the coming months. With T-shirts the top-selling item in the ad specialty industry, suppliers, already feeling the pressure of the increase, are advising distributors to prepare for costs on apparel to climb in the next few months.
“By late summer and early fall distributors will start to see across-the-board price increases,” says Anthony Corsano, CEO and president of Anvil Knitwear (asi/36350), though he could not say exactly how much costs would increase by. Corsano suggests that distributors order supplies for orders as soon as they can to lock in lower prices where possible.
Gary Adams, vice president of economics and policy analysis for the National Council of Cotton, agrees, saying that distributors, “have to anticipate what their needs are going to be as much as possible so they’re not caught short or unaware.” Adams says that not only has the price gone up, but as corn and soybeans have become more profitable crops to produce, and regions like India have curbed their exports, the supply of available cotton has gone down. “We are seeing those higher prices moving up the textile processing chain – yarn prices are higher than they were a year ago, and eventually that’s going to make its way up to the retail level.”
Echoing this sentiment, Garry Hurvitz, president and CEO of Counselor Top 40 supplier Ash City (asi/37127), recently sent a letter to customers outlining the current apparel pricing environment and specifically pinpointing cotton as a raw material cost that was increasing. In the letter, Hurvitz wrote, “Specifically impacting our cotton based apparel is the worldwide shortage of this product and with yarns being more difficult to obtain, we are seeing production delays and material cost increases everywhere.”
Online company store purchases were never easier. PROecom by Proforma can help with online purchasing, ordering custom print materials and promotional products, digital asset management and more.
Your investment in Promotional Solutions provides more return than [tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5Dmost media. Of course, when putting a promotional solution in place, it is always best to add measurement to determine ROI. Wouldn’t it be nice to see what kind of return you get on average from various promotional products?
Thank you ASI for the Research.
If you’re looking for a partner for all of your promotional, printing eCommerce and multimedia needs, we’d love to hear from you.
Carl’s Jr. rewards program touts redemption rates of up to 39 percent[tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5D
Tetherball is powering the mobile loyalty and rewards program. Carl’s Jr. claims that mobile lets it reach a broad range of customers well beyond its traditional loyal base of core customers.
“Mobile marketing is gaining momentum,” said Scott Yancey, founder/CEO of Tetherball, Carmel, IN. “We are measuring redemption rates and the program is delivering high redemption rates.
“Customer acceptance of the program seems high,” he said.
The Carl’s Jr. mobile rewards program is up and running in 37 Oklahoma locations and two Northern Texas locations.
So far the program has seen redemption rates as high as 39 percent.
Customers opting into the program receive, on average, one text coupon offer per week.
Tracking the mobile program success is simple.
Text offers include special promotional codes within the message that allow stores to keep track of redemptions via their point-of-sale systems.
“The strategy of the mobile rewards program is to encourage existing customers to visit more frequently and promote key products,” Mr. Yancey said.
Because most people today – both young and old – are using their mobile phones for just about everything, mobile seemed like the best way for Carl’s Jr. to reach out to new demographics.
Mr. Yancey said that mobile is the very best way to deliver messages to consumers and has a very high read rate.
Tetherball has experience in providing the fast-food industry with mobile services to acquire and reward customers. It has worked with Dairy Queen for mobile loyalty as well.
The company is providing Carl’s Jr. with a full-service approach. It is supplying the mobile connectivity and managing the technical aspects of the program.
Additionally, Tetherball is assisting in the marketing and implementation.
“We have the entire marketing area involved (the whole state participating) and the crew members engaged,” Mr. Yancey said. “The pacing of our messages seems to be accurate with what members are looking for.”
May 25, 2010 – By Giselle Tsirulnik