If you’re an invested business owner, then you are constantly looking for every edge possible to help differentiate your products and services from the competition.
Well, trade show management companies are no different. With you folks in mind, we’ve developed some creative ideas for helping exhibitors to enhance their bottom line and show some personality – and some SWAG, too.
Ready for that? Good. The first idea is to develop unique, never-been-seen-before event materials and the second is giveaways, for both the show and its exhibitors.
The benefits of this approach are two-fold:
1. A show is the perfect opportunity for companies to use their own promotional products to add a sense of personality to their brand, promote a memorable theme, and stand out in a sea of boring, SWAG-less cookie-cutter conferences.
2. By offering exhibitors marketing services around the design and execution of unique SWAG, a show can earn a portion of the merchandise revenue while increasing exhibitors’ happiness and retention. It’s win-win to the max.
What’s the alternative? Well, you’ve seen it before. Merely slapping logos on pens and coffee mugs is not enough. And it sucks. To execute on this approach and do it well, most show management companies need to engage with a strategic promotional products company with vast creative experience and the ability to draw on a large network of suppliers.
This partner should act as a marketing agency that places an emphasis on using physical products to promote the message.
And guess what? Often times, that creative promotional products company can employ physical products as a gateway to the virtual world with something like augmented reality technology. In doing so, they take this idea of differentiating the trade show itself while also helping exhibitors stand out to another level.
The best part? Augmented reality is easier to deploy to an entire trade show than you might think. There is a branded augmented reality app available that integrates the technology into a company’s preexisting app. This sets the stage for promoting and gamifying the show in fun new ways, meaning that you’ll keep someone’s attention long after they’ve left your booth and moved on.
It also presents another opportunity for the show to help exhibitors by leveraging the same technology platform to integrate digital content with their promotional products, literally duplicating the efforts of something that does quite well on its own, and even better with the SWAG of augmented reality.
Footzyrolls is an exciting new product that has recently been introduced into the market. They were created by two sisters – Jennifer and Sarah Caplan. These rollable shoes are becoming quite popular as they’ve reportedly been worn by famous stars, such as Kim Kardashian and Blake Lively. They are quickly gaining a lot of attention because of their unique comfort and style.
It is easy to see why Footzyrolls are great to giveaway as advertising merchandise for your company. You’re not only giving a wonderful gift to your receivers that will solve a very common problem, but you’re also promoting your company. Each time they wear their exciting new Footzyrolls, they’ll be reminded of your business in a positive light. When they have a need or problem, they will likely think of your business first for a solution. Footzyrolls can really get you and your business stepping in the right direction!
I know what you’re thinking… Beyonce is creating her own line of temporary tattoos? She did and they are very popular.
Starting November 1st, Beyoncé and Japanese makeup brand Temptu have partnered with Deréon to create a range of temporary tattoos. Some of the available temporary tattoo designs will include Deréon’s signature fleur icon, spiders, bolts and chains and jeweled baubles designs, to mimic the theme and feel of the overall fall collection.
The tattoos will be available in two different packages including a basic and a deluxe edition. Both options will consist of eight temporary tattoo transfer sheets (2 sheets each of the 4 designs); 10 tattoo application pads and one of three kit designs, each featuring a different fall and winter Deréon ad campaign image of Beyoncé, all for $16. However, if you opt to spend the asking price of $34, the deluxe edition will also include a signed photo of Beyoncé and a chance to win a trip to New York for a photo shoot.
The temporary tattoo technology has improved greatly; and in either choice, all of the tattoos are waterproof and designed to last for two to five days. They come in a variety of design and sizes, as small as coin to as large as the full body design on the right
If you want to learn more about temporary tattoos, please feel free to contact us and request samples via our Fan Page.
Wondering what that is those kids are wearing around their wrists?
We’ve turned this worldwide phenomenon into the hottest value-priced promotional product on the market! Kids of all ages love to wear’em and trade’em!
Our Squiggles are available in seven themes and come packaged in a random assortment of 6 rubber bands in a polypack with a full-color advertiser card. (Note: You cannot specify the assortment but, don’t worry, everyone will love them anyway!)
Dinosaurs Sea creatures Insects Fruit
Music Transportation Dental Animals
Need custom shapes? Just ask for a quote!
I was reading blogs, posts and other information when I ran across this from ASICentral. The numbers are alarming, so if you are in the business of T-shirts, please take note! Prices will have doubled from last year by Fall of this year.
This isn’t a sales tactic or some sort of guerrilla marketing campaign. These are the facts!
Cotton Costs Increase Rapidly
According to the National Council of Cotton, world cotton prices are now about 50% more than last year at this time – from about 60 cents per pound to 90 cents per pound – and will likely increase further in the coming months. With T-shirts the top-selling item in the ad specialty industry, suppliers, already feeling the pressure of the increase, are advising distributors to prepare for costs on apparel to climb in the next few months.
“By late summer and early fall distributors will start to see across-the-board price increases,” says Anthony Corsano, CEO and president of Anvil Knitwear (asi/36350), though he could not say exactly how much costs would increase by. Corsano suggests that distributors order supplies for orders as soon as they can to lock in lower prices where possible.
Gary Adams, vice president of economics and policy analysis for the National Council of Cotton, agrees, saying that distributors, “have to anticipate what their needs are going to be as much as possible so they’re not caught short or unaware.” Adams says that not only has the price gone up, but as corn and soybeans have become more profitable crops to produce, and regions like India have curbed their exports, the supply of available cotton has gone down. “We are seeing those higher prices moving up the textile processing chain – yarn prices are higher than they were a year ago, and eventually that’s going to make its way up to the retail level.”
Echoing this sentiment, Garry Hurvitz, president and CEO of Counselor Top 40 supplier Ash City (asi/37127), recently sent a letter to customers outlining the current apparel pricing environment and specifically pinpointing cotton as a raw material cost that was increasing. In the letter, Hurvitz wrote, “Specifically impacting our cotton based apparel is the worldwide shortage of this product and with yarns being more difficult to obtain, we are seeing production delays and material cost increases everywhere.”
Your investment in Promotional Solutions provides more return than [tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5Dmost media. Of course, when putting a promotional solution in place, it is always best to add measurement to determine ROI. Wouldn’t it be nice to see what kind of return you get on average from various promotional products?
Thank you ASI for the Research.
If you’re looking for a partner for all of your promotional, printing eCommerce and multimedia needs, we’d love to hear from you.
Early History Of The Promotional Products Industry
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The first known promotional products in the United States are commemorative buttons, tracing back to 1789, when George Washington was elected president. Dating back to the early and mid 1800s are advertising calendars, wooden specialties and the Farmers’ Almanac. But it was not until the latter part of the 19th century that an abundance of promotional products were developed and marketed, leading to the birth of the industry as it is known today.
Jasper Freemont Meek was one of the earliest significant contributors to this budding industry. He owned a small newspaper in Coshocton, Ohio, and like many other small newspaper owners of the time, he supplemented his revenue by taking on job printing, which used his printing press between editions.
Seeing a child drop her schoolbooks in the dirt on Main Street spurred Meek to approach his friend, Mr. Cantwell, owner of Cantwell Shoes, with an idea about building store traffic, name recognition and ultimately increasing sales.
Meek’s idea was to imprint a burlap book bag with a simple but direct advertising message, “Buy Cantwell Shoes.” Cantwell would give every child who came into his shoe store a free bag. The children would carry the bag as they walked to and from school so Cantwell’s name would be seen all over town. Mr. Meek manufactured the book bag, imprinted the advertising slogan on his printing press, and both Meek and Cantwell reaped the rewards.
After launching another successful promotional product—imprinted horse covers, seen on virtually every horse in town—Meek officially started his own innovative and successful promotional products company, the Tuscarora Advertising Co. He organized a sales force, who until 1889, would sell specialty items with practically no competition.
Ironically, Meek’s first competitor was Henry D. Beach, another small newspaper man in Coshocton, Ohio. Both men were aggressive and wanted to be the first to create new products by printing advertisements on anything that could be run through a printing press: cloth caps, aprons, hats for horses, bags for marbles, buggy whips, card cases, calendars and fans.
Beach was the first to take an interest in printing metal signs, and soon Meek became interested in the process as well. Both were aware that perfecting a printing process for metal would open up an entire new product line. Both succeeded, and although Beach managed the process first, both were successful, and proceeded to produce metal advertising trays (Coca-Cola®and some beer companies are the best known), which are collectors’ items today.
Two more newspaper owners, Thomas D. Murphy and Edward Burke Osborne, of Red Oak, Iowa, are credited with the birth of the art calendar in the late 1800s. Like Meek and Beach, they needed a business to keep their presses going and to bring in additional revenue. Osborne had an idea to print a watercolor painting of the new Red Oak courthouse on cardboard, place advertising around the painting, and then, attach a calendar pad. The calendar was an instant success, and even today, no home or office is without one.
Selling advertising space on calendars was not new, but until Murphy and Osborne, no one had thought of placing attractive art on the calendars. The men purchased photographs and paintings from a variety of artists. They also improved printing capabilities so that three-color images of original paintings could be printed. By 1894 Murphy and Osborne employed 94 people, including 14 traveling salesmen, and produced between two and three million calendars.
At the end of that same year Murphy and Osborne ended their partnership. Murphy sold his interest in the business to Osborne. Osborne went on to expand the business. In order to be closer to art and business centers, he moved the company to Newark, N. J., then established a pricing schedule and acquired a new printing process, now known as letter-press printing. Osborne later expanded his highly successful calendar business worldwide, setting up plants in Toronto, London and Sydney, Australia.
By the way …
Have you ever wondered how the pocket protector got its start? It was a promotional product designed to sell slip-on vinyl covers that protected loose-leaf binders.