If you’re an invested business owner, then you are constantly looking for every edge possible to help differentiate your products and services from the competition.
Well, trade show management companies are no different. With you folks in mind, we’ve developed some creative ideas for helping exhibitors to enhance their bottom line and show some personality – and some SWAG, too.
Ready for that? Good. The first idea is to develop unique, never-been-seen-before event materials and the second is giveaways, for both the show and its exhibitors.
The benefits of this approach are two-fold:
1. A show is the perfect opportunity for companies to use their own promotional products to add a sense of personality to their brand, promote a memorable theme, and stand out in a sea of boring, SWAG-less cookie-cutter conferences.
2. By offering exhibitors marketing services around the design and execution of unique SWAG, a show can earn a portion of the merchandise revenue while increasing exhibitors’ happiness and retention. It’s win-win to the max.
What’s the alternative? Well, you’ve seen it before. Merely slapping logos on pens and coffee mugs is not enough. And it sucks. To execute on this approach and do it well, most show management companies need to engage with a strategic promotional products company with vast creative experience and the ability to draw on a large network of suppliers.
This partner should act as a marketing agency that places an emphasis on using physical products to promote the message.
And guess what? Often times, that creative promotional products company can employ physical products as a gateway to the virtual world with something like augmented reality technology. In doing so, they take this idea of differentiating the trade show itself while also helping exhibitors stand out to another level.
The best part? Augmented reality is easier to deploy to an entire trade show than you might think. There is a branded augmented reality app available that integrates the technology into a company’s preexisting app. This sets the stage for promoting and gamifying the show in fun new ways, meaning that you’ll keep someone’s attention long after they’ve left your booth and moved on.
It also presents another opportunity for the show to help exhibitors by leveraging the same technology platform to integrate digital content with their promotional products, literally duplicating the efforts of something that does quite well on its own, and even better with the SWAG of augmented reality.
When advertising your company or your business event, your desire is to wisely spend your money on suitable promotional products. The right promotional product for your advertising is the one that represents your brand and makes people willing to remember and talk about you; this is what the right product and the right people can do for you!
Here are some examples:
When you work with schools, you realize that children are fond of bright and funny things, going from clothes such as T-shirts and hats to such products as bangers and clappers for their sporting events. Children can talk to their parents about our promotional products company ; thus the word of mouth works!
If you are unsure what promotional products you should opt for , a well organized promotional companycan help you choose the right product for your campaign.
The most commonly used products are clothes such as T-shirts, caps, and jackets. Then you also have lanyards, mugs, USB keys; you should not forget hampers and confectionery. Our cooler bags range is wide; we actually sell thousands of them. You can also find sports bags, backpacks, and shopping bags. The list goes on and on, it might be overwhelming for an average buyer.
Be sure to have confidence in your promotional products supplier because he will be the one to give you all necessary information on his product range.
Golf discs, sunblock hats, art kites and impressionable flip-flops hit ASI’s top 10 hot list
TREVOSE, Pa., June 22, 2011 /PRNewswire-USNewswire/ — The Advertising Specialty Institute (ASI) today released its annual top 10 list of hottest summer products putting the sizzle into ad campaigns, promoting everything from beach resorts and golf outings to company picnics and swim clubs.
The list includes flying golf discs for the newest sports craze sweeping college campuses and the suburbs, humungous beach towels, collapsible coolers and kites that make an artful impression.
According to the Professional Disc Golf Association, the game is played much like traditional golf, but instead of a ball and clubs, players use a flying disc. The object is to complete each hole in the fewest number of throws, instead of strokes.
“There are 92 days in summer, and the promotional products industry makes every one count with imprintable items that make a big splash in marketing and ad campaigns designed to showcase any company or event,” said Timothy M. Andrews, president and chief executive officer of ASI. “By capitalizing on new trends, the industry remains on advertising’s cutting edge.”
The Top 10 List of Sizzling Summer Products:
Disc Golf, from Par One. Unique discs come with super grip and a large imprint area to promote summer games.
Sunblock Hat, from Whispering Pines Sportswear. Make like a true Aussie and beat the sun with a UPF 45+ cap, perfect for golf outings and beach resort companies.
Quick ‘n Slick Sauce Brushes, from Bay State. The silicone brush spreads sauces smooth and easy without dripping. Great food industry giveaway.
Big Beach Towel, from Professional Towel Line. Super-size messages from real estate companies serving beach areas and resorts with a 35″ x 60″ cotton terry beach towel.
Fiji Thong Flip-Flops, from Neet Feet. Ideal for spas or the discerning traveler. Leaves imprinted logo or company name in the sand as you walk.
Golf Dotz, from Pure Brands Management Inc. Make like a pro and transfer logo directly onto any golf ball. Super for corporate promotions, tournaments and giveaways.
BrandRims Sunglasses, from BrandRims. Provides complete coverage of logo and designs across the entire sunglass frame, for any sporting event or company picnic.
The Art Kite, from The Art Kite. Poster art that flies. Fly it, then hang it on the wall to show off logo or color photo for years to come.
Grill Mitt, from The ETC Line. A 16″ super mitt that will protect users from fingertip to elbow. Fire companies can give it away to promote fire safety.
Bucket Cooler, from The Bag Factory. Lays flat for easy storage, then pops open for tailgating, trips to the beach or backyard grilling. Ideal for “cool” promotions.
SOURCE Advertising Specialty Institute
Footzyrolls is an exciting new product that has recently been introduced into the market. They were created by two sisters – Jennifer and Sarah Caplan. These rollable shoes are becoming quite popular as they’ve reportedly been worn by famous stars, such as Kim Kardashian and Blake Lively. They are quickly gaining a lot of attention because of their unique comfort and style.
It is easy to see why Footzyrolls are great to giveaway as advertising merchandise for your company. You’re not only giving a wonderful gift to your receivers that will solve a very common problem, but you’re also promoting your company. Each time they wear their exciting new Footzyrolls, they’ll be reminded of your business in a positive light. When they have a need or problem, they will likely think of your business first for a solution. Footzyrolls can really get you and your business stepping in the right direction!
We’ve all been there. You want a cupcake (you need a cupcake), but you just don’t have room to eat one. So what do you do? That’s right, you rub it all over you face, hoping to get some of the taste on your lips. Messy, sad, and wasteful. But if you had some Cupcake Lip Balm, you could get that same sensation without compromising your morals.
Yes, friends, Cupcake Lip Balm is just what your lips need to be happy. Sure you could slap any old lip balm on for lip protection, but wouldn’t you rather have some that tastes like frosting? Yes, we know you would.Cupcake Lip Balm is wonderful. It fills the cracks in our lips and the cracks in our heart (from not having cupcakes all the time). Cupcake Lip Balmwants to be your friend too.
Cupcake Lip Balm
- Frosting flavored lip balm – for your lips.
- Makes you infinitely more kissable.
- Ingredients: Petroleum jelly, mineral oil, Beeswax, Polybutene, Octyl Pamitate, Propylparaben, Fragrance.
- Dimensions: 2.5″ long tube.
Chew your cupcakes.
We could say they are fairy eggs. We could say they hold dreams inside. We could say a lot of wacky stuff, but why? These are Cupcake Gumballs– they are gumballs that taste like cupcakes. Simple. Eloquent. Delicious.
Don’t have time to eat a real cupcake? Well, Cupcake Gumballs are ready to be chewed on the run. Eating a real cupcake too messy with whatever else you are doing? Cupcake Gumballs don’t require hands to enjoy.Cupcake Gumballs are great to tide you over until you can eat real cupcakes. CUPCAKES!
For nutrition information, click here.
- Yummy gumballs that taste like vanilla cupcakes.
- Approx. 22 balls per tin.
- Tin Dimensions: 3.25″ x 2.5″ x 0.75″.
The Advertising Specialty Institute recently released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.
The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.
To complete its research, ASI conducted a total of 3,332 online and in-person surveys, including interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas.
The 2.0 study, a follow-up to the definitive 2008 survey, includes new demographic information on politics, ethnicity, gender and age, since knowing the likely recipient of products is paramount for an advertiser. This year, the comprehensive report also adds global markets and includes more products, such as automotive accessories and food.
The study was released at the fourth annual ASI Power Summit in Aventura, Florida. Among key findings, results show:
• Cost per Impression. In the U.S., the cost per impression of a promotional product stayed virtually the same from 2008 to 2010, at .005 cents.
• Product Usage. Bags have the highest number of impressions in a month, over 1,000, and over one-third (36%) of those with incomes under $50,000 own bags.
• Gender Preferences. Males are more likely than females to own shirts and caps, while females are more likely to have bags, writing instruments, calendars and health and safety products.
• Ethnic Preferences. African-Americans have more promotional products on average (11.3) than any other group.
• Positive Reinforcement. 75% of independent voters prefer consumer-branded products; nearly 1.5 times more than Democrats or Republicans.
• Identifying the Advertiser. 83 % in the U.S. say they can identify the advertiser on a promotional item they own.
• Influencing User Opinions. 41% of U.S. respondents say their opinion of the advertiser is more favorable after receiving a promotional product.
• Global Reach. Nearly two-thirds (63%) of respondents from Great Britain have received and kept a pen in the last 12 months. In the U.S., writing instruments are used the most often, an average of 18.2 times per month.
• Popular Products. The most commonly owned promotional products among U.S. respondents are writing instruments (46%), followed by shirts (38%) and calendars (24%).
• Promo Product Capital. Los Angeles has the highest average number of items owned, at 12.7.
ASI’s research studies are the most influential in the industry’s history, continuously cited throughout the B-to-B industry and across the advertising and marketing spectrum.
“Our 2010 study once again proves the undeniable power of promotional products,” said Timothy M. Andrews, president and chief executive officer of ASI. “Distributors and suppliers should use these results to educate their customers, prospects and end-buyers about ways ad specialties can increase sales and brand exposure. Even smaller companies can deliver the kind of high-impact punch enjoyed by multi-million-dollar companies.
“It’s important to note that the pass-along rate has actually increased 11 points from just two years ago – which speaks directly to the global recycling trend. Not only do ad specialties make impressions on everyone who sees them, but messaging is reinforced every time the item is used. No other form of media can allow the advertiser to so closely tie a benefit to the recipient.”
At $0.005, the average cost-per-impression (CPI) of an advertising specialty item is less than nearly any other media. According to data obtained by ASI* the CPI for a national magazine ad is $0.045; for a newspaper ad, $0.029; for a prime-time TV ad, $0.018; for a cable prime-time TV ad, $0.005; for a syndicated daytime TV ad, $0.005; and for a spot radio ad, $0.058.
These statistics show marketers get a more favorable return on investment from advertising specialties than almost any other popular media, with a very low-cost per impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.
Larry Basinait, executive director of research services for ASI