A Pharmaceutical Green Initiative
One of our Pharmaceutical companies came to us seeking assistance with their new “Green Initiative.” They normally print thousands of brochures, pamphlets and flyers for the trade shows they regularly attend. The goal was to reduce their environmental impact with regards to printed materials. At first, this wasn’t something I was overly excited to assist them with. Primarily because we would lose a huge chunk of the printing services we provide them. Don’t get me wrong, all the printed material we provide this customer with, is 100% recycled. In essence they already have begun the transition to Green, just not to the level they are seeking.
After further consideration it dawned on me. If I was helping them with their efforts towards environmental conservation. In part, we would be contributing as well. At the end of the day, it now became our initiative to provide a solution which would meet their requirements.
Over the years we’ve offered this company alternative mediums for marketing their catalog of products other than print: USB drives and min CD’s, Web Keys, Hot Buttons, etc. These products work well but are costly and don’t provide the ability to demonstrate graphically, as would a printed piece.
The solution is to integrate the two. We found and presented the “Web Key Brochure.” This product allows a company to market their products and/or services graphically. Utilizing a standard brochure package with a detachable web key. This, USB type, device takes the user of this key to the company’s website. Where they can view e-catalogs or promotional incentives from the trade show; and all the digital versions of sales materials available (instead of print).
We have a very happy customer making a difference for the good of the environment. It’s a nice feeling to have contributed to their “Green Initiative.”