SXSW Blows Up Foursquare
For those who didn’t know about the SXSW® Interactive Festival held in Austin, Texas over the last 5 or so days. The event brings together the world’s most creative web developers, designers, bloggers, wireless innovators, content producers, programmers, widget inventors and new media entrepreneurs. The interactive part of the festival is where you would find your fellow tweeps and fans. If you are a regular tweeter, you probably know a lot of tweeps who attended by the use of #SXSW hashtag on their updates.
An interesting development came out of the festival. The company Foursquare, a location-based social networking site, announced yesterday – March 17, 2010, an increase of approximately 100,000 users over the last week and a half due to SXSW. According to Mashable.com, Foursquare was the breakout app at last years SXSW conference; but this year it blew up! They reported a record-breaking check-in day, over the weekend of approximately 350,000 users. Most of these check-ins took place on Saturday, as a result of all the activity generated by SXSW partiers and thrill seekers.
As a point of reference: The barely one year old company, Foursquare, supposedly only had approximately 500,000 users as of last week. Therefore an additional 100,000 new users, in a matter of days, is an impressive growth spurt, to say the least. I am sure users have also noticed a spike in friend requests, as a result of the growth.
All-in-all, it sure would have been a lot of fun visiting Austin, Texas last weekend.
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