Exposing Yourself On Twitter
[tweetmeme source=”javilabbe” https://javilabbe.wordpress.com%5DAlright people calm down, I didn’t mean it in that way. Twitter is a great tool to network, build authentic relationships, communicate ideas, and relay powerful messages but what good will that do you if you haven’t found your twitter voice? Late at night, in my Brooklyn apartment, I stay up late for two reasons, one, because Mrs. Pinkus in 3f, my 85-year-old Russian neighbor, loves to blast Madonna’s Like a Virgin at full stereo, and two, to review the day in twitterland to see what I’ve missed (in case I failed to do so during the day). Often I’ll find twitter users trying so hard to gain followers by tweeting inside their niche, but then reveal too much information about their personal life in other tweets which backfires–worse than Tiger Woods having Elin talk to Rachel Uchitel–what was he thinking? I’ll give you an example. A little twitter blogger mommy I’ve come across will often tweet away about her blog posts on raising her children and ask for people to follow her. There’s nothing wrong with that–right? Her posts and tweets are filled with the best juice boxes to give your little ones and how to handle the “peanut butter-in-the-hair” moment when your child turns two. And when I read her tweets, it’s a calming, mommy sensation that takes me over. Really, I feel like Mother Goose. But then, in a disconnected, brash manner, she’ll tweet about the one-night stands she’s having and complain how those men are treating her like filth, dirt, and common gutter trash in very explicit language, if you know what I mean–and I think you do. (And by the way, her dating life sounds like an improvement on mine, but I digress) Main idea: If you’re going to use twitter for mommy blogging and your blog is rated G, then you want to keep your explicit rant-and-rave tweets separate, otherwise you’ll come across as someone who forgot to take their little purple pill that day. When you’re on twitter, you want to find your niche and roll with it. Now, that doesn’t mean you won’t ever have a bad day and feel like verbalizing, but I just cringe when I see tweets chirp across my screen that should be saved for therapy day. I mean, I’m sure Guy Kawasaki has bad days too, but you won’t catch him tweeting about his horrid love life issues in explicit details (not that he has any) on his regular twitter account. But if he does, I’m sure he rants and raves on a separate account, like, NoMoreMrNiceGuy (not that he has one). When you’re trying to establish yourself as an expert in your field or niche, find your twitter voice and stay within it. You’ll have cross-overs tweets, that’s to be expected because if you are utilizing twitter properly and engaging with your follower, you’re bound to go off your field’s topic. Just because you’re a pirate out on the sea doesn’t mean you aren’t going to retweet Perez Hilton’s tweet about Lady Gaga, but if you are a pirate people will expect wild and crazy tweets anyways–I assume because of the hot sea sun. But if your business is all about gardening and how to pick the perfect daisy, and your tweets center around that, then, all of a sudden you talk about “Death to the Man,” well, you might lose a follower or two–and gain three that will send you succinct instructions on how to do so. Rule of thumb, while on twitter, find your twitter voice and stick to it. Yes, you’ll sway once in a while, after all twitter reflects your life, business and habits, but be careful what that voice says, you want to engage and add value to the people who are currently following you, not cause them to dial 911 and stay up to watch the local news to see if some mommy blogger in South Carolina was just arrested on a morals charge.
by: Nando Rodriguez | February 3, 2010
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